I am a seasoned and detail-oriented marketing professional with extensive experience in the entertainment and hospitality industries, particularly within the vibrant Las Vegas market. My expertise lies in collaborating with internal teams and external creative agencies and studios to craft and execute full-spectrum marketing strategies that blend creativity with data-driven insights to amplify brand storytelling and audience engagement.

As the Marketing Manager at Fontainebleau Las Vegas, I oversee dynamic campaigns that span creative direction and strategic planning, organic and paid social media, coordination and execution of events, and leveraging influencer collaborations, all while maintaining brand consistency and driving customer interaction to increase awareness, implement a call to action and drive ROI. My previous role at Caesars Entertainment honed my skills in managing multi-platform content and leveraging analytics to optimize performance across 33 social channels for high-profile hospitality brands. Passionate about innovation and connecting with diverse audiences, I thrive on creating impactful digital campaigns that resonate and deliver results.

Wearer of many hats.

*

Wearer of many hats. *

Skills

  • Skilled in conceptualizing, directing, and executing photo and video campaigns that align with brand identity and marketing objectives. Proficient in collaborating with creative teams, production crews, and external vendors to produce high-quality visual content that resonates with target audiences. Experienced in overseeing all stages of content development, from pre-production planning and storyboarding to live shoot direction, post-production editing and campaign implementation and reporting.

  • Skilled in developing innovative sponsorship event concepts that align with brand goals and resonate with target audiences. Experienced in crafting compelling pitches to secure sponsor partnerships, highlighting mutual benefits and delivering clear value propositions. Proficient in managing all aspects of event execution, from ideation to on-site coordination, ensuring a seamless and impactful experience for both sponsors and attendees. Adept at producing detailed post-event recaps, analyzing key performance metrics, and providing actionable insights to strengthen sponsor relationships and inform future initiatives. Highlighted partnerships include Sunday Scaries, Alexander Wang, Slow.Jamz, F1 Las Vegas Grand Prix, LiveNation, EDM.com, EDM Maniac, LVMH, Rock Angel, Pernod Ricard.

  • Experienced in overseeing end-to-end marketing projects, ensuring seamless coordination from concept to execution. Skilled in managing timelines, budgets, and cross-functional teams to deliver campaigns that meet business objectives and exceed stakeholder expectations. Skilled at balancing creative vision with strategic priorities, ensuring resources are effectively allocated for maximum impact.

  • Proven expertise in developing and executing comprehensive digital media strategies to enhance brand presence, foster audience engagement, and drive measurable results. Skilled at managing multi-platform campaigns, including OOH and digital advertising, organic and paid social content and strategic partner collateral, to align with business objectives and resonate with diverse target audiences.

  • Experienced in communication and collaboration with artist, VIP clientele and television personalities including David Guetta, Tiësto, John Summit, Dom Dolla, Kehlani, Martha Stewart, Gordon Ramsay, Bobby Flay, Lisa Vanderpump + more.

  • Proficient in influencer discovery, brand alignment analysis, pitching, ideating collaborative content, coordinating comprehensive hospitality experiences and assessing success of collaboration.

Request References