MARKETING PROFESSIONAL
ZANE DEMARCO
CHICAGO
ILLINOIS
Designed to be felt.
Built to perform.
ABOUT
I’ve spent 7+ years building integrated campaigns for luxury hospitality, nightlife, spirits and mission-driven brands, from resident-artist launches on the Las Vegas Strip to national digital programs. Social, email, SMS, SEO, partnerships and creative production, all pulling in the same direction.
Built to Earn
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Look No Further
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Know Your Audience
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Tell One Story
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Built to Earn · Look No Further · Know Your Audience · Tell One Story .
Campaign Highlights
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Built to Earn | 73M+ in Revenue
The biggest wins come when every channel moves together. I connect email, SMS, social and search into one campaign, shaped by who each audience is and what moves them. That's how I've helped drive a $73M+ program.
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Found First | Outperformed by 2.6x
Whether someone is searching for a cause or planning a Vegas weekend, the brand has to show up first. At Fontainebleau Las Vegas, I launched resident-artist and F1 campaigns across billboards, social and on-property, including staff campaign shoots that reached 6M+. At the Alzheimer's Association, I drove organic search to 2.6x its revenue goal and started tracking how AI answers mention the brand.
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Know Your Audience | Revenue Growth 82%
People stay when a message feels meant for them. I segment audiences and tailor for what resonates, which deepens engagement and keeps them coming back. That grew SMS revenue 82%+ in a year.
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Tell One Story | Nearly 4X Growth
Great brands feel consistent everywhere. For a craft spirits family of brands, Black Market Spirits, a clear strategy and a steady rhythm nearly quadrupled Instagram views in 90 days.
Brands I’ve Built Campaigns For
Alzheimer's Association
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Fontainebleau Las Vegas
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Caesars Entertainment
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Caesars Sportsbook
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Kursza Production Co
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Black Market Spirits
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Alzheimer's Association 〰️ Fontainebleau Las Vegas 〰️ Caesars Entertainment 〰️ Caesars Sportsbook 〰️ Kursza Production Co 〰️ Black Market Spirits 〰️
Partners and talent: F1 Las Vegas Grand Prix · LiveNation · LVMH · David Guetta · Tiësto · John Summit · Gordon Ramsay · Martha Stewart · + More!
Featured
Work
Role
Fontainebleau/LIV Las Vegas
Project
2025 LIV Resident Artist Campaign
Projects
Social Media Management
and VIP Events
Projects
Black Market Spirits Rebrand and Partnerships
Role
Alzheimer’s Association
Project
END ALZ Day 2026 Integrated Marketing Campaign
I led a cross-division awareness campaign: the creative brief, chapter and partner toolkits, a new evergreen landing page, and promotion across email, social and paid. It was one of the year's biggest social moments and a cemented as a tentpole day or giving and fundraising campaign. Two Facebook posts drew 66K+ views, and the LinkedIn post hit a 6%+ engagement rate, about 3x the program average.
I led the creative brief and production for the campaign announcing LIV Las Vegas and LIV Beach’s 2025 resident artists, briefing agency and artist teams and directing shoots. The launch ran across OOH, paid and organic social, partnerships and on-property. In LIV’s first nine months, social drove 17.3M organic impressions and 5.8M engagements.
Role
Caesars Entertainment
Role
Black Market Spirits
I ran social for Caesars resort brands with 1.6M+ followers, covering tentpole moments: celebrity grand openings with Martha Stewart, Bobby Flay and Lisa Vanderpump, the F1 Las Vegas Grand Prix launch party, the 2022 NFL Draft, a Caesars Sports Roadshow VIP Colts game and ad spots with Peyton and Eli Manning. The result: 552M+ organic impressions and 182K+ engagements.
I built the social strategy that tied a craft distillery’s three Instagram accounts into one story: four content pillars, a steady weekly cadence and live coverage from the tasting room to sponsor events. The work grew into brand standards and sales materials. In the first 90 days, Instagram views nearly quadrupled and reach more than doubled, and both brands hit a 6%+ engagement rate.
Still curious?
Want the full picture?
Here’s the short version of where I’ve been and what I’ve delivered: hospitality, entertainment and F&B brands that needed campaigns to fill rooms, sell out nights and grow revenue.
I take on a small number of freelance projects: social strategy, content production, partnerships and launch campaigns for hospitality, nightlife and spirits brands.