ZANE DEMARCO
MARKETING PROFESSIONAL

CHICAGO
ILLINOIS

Designed to be felt.

Built to perform.

ABOUT

A young woman with long dark hair browsing vinyl records in a record store.

I’ve spent 7+ years building integrated campaigns for luxury hospitality, nightlife, spirits and mission-driven brands, from resident-artist launches on the Las Vegas Strip to national digital programs. Social, email, SMS, SEO, partnerships and creative production, all pulling in the same direction.

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My Work

Campaign Highlights

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Campaign Highlights ·

  • Every channel working together to drive eight-figure revenue

    The biggest wins come when every channel moves together. I connect email, SMS, social and search into one campaign, shaped by who each audience is and what moves them. That’s how I’ve helped grow an eight-figure digital fundraising program.

    How Every Channel Connects

  • Showing up first in search, beating the revenue goal by 2.6x

    Whether someone is searching for a cause or planning a Vegas weekend, the brand has to show up first. I build search and social visibility that gets found, which pushed a national nonprofit’s organic search to 2.6x its revenue goal.

    Explore the Case Studies

  • Personal messaging that grew SMS revenue by 82%+ in one year

    People stay when a message feels meant for them. I segment audiences and tailor every send to what resonates, which deepens engagement and keeps supporters coming back. That approach grew SMS revenue by more than 82% in a single year.

    Start a Conversation

  • One brand story, nearly 4x the Instagram views

    Great brands feel consistent everywhere. For a portfolio of craft spirits brands, I built one focused content strategy and a steady posting rhythm across every account, which nearly quadrupled Instagram views in the first 90 days.

    See the Brand Story

Brands I’ve Built Campaigns For

Alzheimer's Association

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Fontainebleau Las Vegas

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Caesars Entertainment

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Caesars Sportsbook

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Kursza Production Co

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Black Market Spirits

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Alzheimer's Association 〰️ Fontainebleau Las Vegas 〰️ Caesars Entertainment 〰️ Caesars Sportsbook 〰️ Kursza Production Co 〰️ Black Market Spirits 〰️

Partners and talent: F1 Las Vegas Grand Prix · LiveNation · LVMH · David Guetta · Tiësto · John Summit · Gordon Ramsay · Martha Stewart · + More!

Featured Work

A colorful graphic for Alzheimer's Awareness Day, April 17, 2026. It encourages learning facts, taking action, giving gifts, and wearing purple to support the cause. The image includes icons for each activity and the Alzheimer's Association logo at the bottom.

Role
Alzheimer’s Association

Project
END ALZ Day 2026 Integrated Marketing Campaign

I led a cross-division awareness campaign: the creative brief, chapter and partner toolkits, a new evergreen landing page, and promotion across email, social and paid. It was one of the year's biggest social moments and a cemented as a tentpole day or giving and fundraising campaign. Two Facebook posts drew 66K+ views, and the LinkedIn post hit a 6%+ engagement rate, about 3x the program average.

A group of people, including a woman and several men, gathered around a monitor or screen, watching something together. They appear to be on a film or photo shoot set with studio lighting and background equipment visible.

Role
Fontainebleau/LIV Las Vegas

Project
2025 LIV Resident Artist Campaign

I led the creative brief and production for the campaign announcing LIV Las Vegas and LIV Beach’s 2025 resident artists, briefing agency and artist teams and directing shoots. The launch ran across OOH, paid and organic social, partnerships and on-property. In LIV’s first nine months, social drove 17.3M organic impressions and 5.8M engagements.

Two women celebrating with wine bottles and glasses at a table in a decorated room. One woman wearing a leopard print hoodie and bucket hat with sunglasses, drinking red wine. The other woman in a yellow dress holding a glass of white wine. There are boxes and bottles on the table, and a gray wall with a mirror and glass display shelves in the background.
A bottle of Black Market Rye whiskey with a black matte finish and a whiskey tag hanging from the neck. The background features a large, stylized "Black Market Rye" text in beige, with promotional text about Kentucky heritage and distillery details at the bottom.

Role
Caesars Entertainment

Role
Black Market Spirits

Projects
Social Media Management
and VIP Events

Projects
Black Market Spirits Rebrand and Partnerships

I ran social for Caesars resort brands with 1.6M+ followers, covering tentpole moments: celebrity grand openings with Martha Stewart, Bobby Flay and Lisa Vanderpump, the F1 Las Vegas Grand Prix launch party, the 2022 NFL Draft, a Caesars Sports Roadshow VIP Colts game and ad spots with Peyton and Eli Manning. The result: 552M+ organic impressions and 182K+ engagements.

I built the social strategy that tied a craft distillery’s three Instagram accounts into one story: four content pillars, a steady weekly cadence and live coverage from the tasting room to sponsor events. The work grew into brand standards and sales materials. In the first 90 days, Instagram views nearly quadrupled and reach more than doubled, and both brands hit a 6%+ engagement rate.

Still curious?

Here’s the short version of where I’ve been and what I’ve delivered: hospitality, entertainment and F&B brands that needed campaigns to fill rooms, sell out nights and grow revenue.

Where I’ve been, what I’ve built.

View Experience
More About Me

Have something worth launching?

I take on a small number of freelance projects: social strategy, content production, partnerships and launch campaigns for hospitality, nightlife and spirits brands.

See Freelance Work
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