ZANE DEMARCO
MARKETING PROFESSIONAL

CHICAGO
ILLINOIS

Designed to be felt.

Built to perform.

ABOUT

A young woman with long dark hair browsing vinyl records in a record store.

I’ve spent 7+ years building integrated campaigns for luxury hospitality, nightlife, spirits and mission-driven brands, from resident-artist launches on the Las Vegas Strip to national digital programs. Social, email, SMS, SEO, partnerships and creative production, all pulling in the same direction.

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My Work

Campaign Highlights

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Campaign Highlights ·

  • Digital fundraising at scale

    Email, SMS, social and search for an eight-figure fundraising program. Organic search hit 2.6x its revenue goal, and SMS/MMS revenue grew 82%+ year over year.

    View Alzheimer's Association Work

  • Launching LIV Las Vegas and LIV Beach

    Opening-year marketing for a new Strip resort’s nightlife and daylife venues: resident artist announcements, 250+ media features and 17.3M+ organic impressions.

    View Fontainebleau Work

  • 11 brands, 33 channels, one voice

    Social and influencer marketing for Caesars’ restaurant and resort brands. That meant 55M+ organic impressions, 40+ creator collaborations and grand openings like The Bedford by Martha Stewart.

    View Caesars Work

  • Building a spirits brand on social

    Two years of strategy and content for a craft spirits portfolio. In the first 90 days, Instagram views nearly quadrupled and link clicks grew more than 5x. Engagement held at 6%+ on both accounts.

    View Black Market Spirits Work

  • Social for a global hospitality group

    Account management and social strategy with Kursza Studios, producing a dozen monthly deliverables for some of nightlife and dining’s best-known venues.

    View Kursza Work

Brands I’ve Built Campaigns For

Alzheimer's Association

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Fontainebleau Las Vegas

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Caesars Entertainment

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Caesars Sportsbook

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Kursza Production Co

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Black Market Spirits

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Alzheimer's Association 〰️ Fontainebleau Las Vegas 〰️ Caesars Entertainment 〰️ Caesars Sportsbook 〰️ Kursza Production Co 〰️ Black Market Spirits 〰️

Partners and talent: F1 Las Vegas Grand Prix · LiveNation · LVMH · David Guetta · Tiësto · John Summit · Gordon Ramsay · Martha Stewart · + More!

Still curious?

Here’s the short version of where I’ve been and what I’ve delivered: hospitality, entertainment and F&B brands that needed campaigns to fill rooms, sell out nights and grow revenue.

Where I’ve been, what I’ve built.

View Experience
More About Me

Have something worth launching?

I take on a small number of freelance projects: social strategy, content production, partnerships and launch campaigns for hospitality, nightlife and spirits brands.

See Freelance Work
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