2024 Hospitality Campaign Highlights
Spearhead campaign creative direction, strategic content planning, developing run of show and shot list resources for external partners, leading resort and event content capture, managing and distributing post-event deliverables to all applicable parties. Provide analysis of all content published in accordance with business goals and identify ways to leverage content to maximize reach and engagement. Highlighted coverage includes: Fontainebleau Las Vegas and LIV Las Vegas Grand Opening, New Year’s Weekend, Big Game Weekend, Grand Opening of LIV Beach, Fontainebleau’s Own Your Summer Campaign, EDC Week, Memorial Day Weekend, Labor Day Weekend and Fontainebleau Race Club for F1 Las Vegas Grand Prix Weekend.
Fontainebleau Las Vegas from a Bird’s Eye View
Collaborated with JayByrd Films to capture resort-wide drone footage, inclusive of dining, amenities, accommodations, nightlife and daylife used for evergreen digital advertising initiatives (Own Your Summer campaign) and social media use.