Freelance Work
I partner with brands and creative studios on social strategy, content production and launch campaigns. A few recent projects:
Recent Work
Selected projects in hospitality, nightlife and spirits.
Black Market Spirits
FREELANCE CLIENT · 2023 – 2025
Craft distillery, San Luis Obispo, CA · Social media strategist and brand marketing lead
Black Market Spirits wanted its family of brands to feel like one story. I built the strategy that tied its three Instagram accounts together: four content pillars, a steady weekly cadence and live coverage from the tasting room to sponsor events. From there, the work grew into brand standards and sales materials to support its expansion.
Nearly 4x
Instagram video views
2x + increase
Organic reach
~ 6%
Avg engagement rate
Over 5% +
Avg MoM link clicks
Views, reach and link clicks: @BlackMarketSpirits, first 90-day report. Engagement rate: @BlackMarketSpirits and @HendrysVodka, February 2025.
Beyond social: Trade sell sheets, Retailer incentive programs, Sell-in decks, Partnership pitch decks, Brand standards
Kursza Production Company
FREELANCE CLIENT · 2024 – 2025
World-Renowned Hospitality and Restaurant group · Account manager and social strategist
Every venue in the group has its own crowd and its own look. I was the bridge between the client team and Kursza’s creative crew: writing a strategy for each venue, building reference decks and shot lists, running shoot schedules and checking every asset before it went out. Within a month, my role grew to own pre-shoot planning and creative direction.12 deliverables
trending, fully-produced viral content
20+ venues
with targeted and seasonal content strategy
4 media formats
Reels and/or TikTok videos, carousels, static
103K + views
on top performing TikTok, published January 2025
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A living strategy doc and reference deck per location.
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Pre-shoot outlines and a content calendar tied to each venue.
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Times, contacts, dress code and goals confirmed ahead.
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Captions and trending audio picks, packaged for approval.
Get In Touch
Opening a venue, launching a bottle or planning a big night?