Hi, I’m Zane.
I’m a Chicago-based marketing manager and, yes, a wearer of many hats. I started on the Las Vegas Strip, spending five years at Caesars Entertainment running social and influencer marketing across 33 channels. Then I moved to Fontainebleau Las Vegas to lead campaigns for resident artists, a Formula 1 race weekend and the summer season.
Today I lead digital channels for the Alzheimer’s Association, where I’ve seen exactly how much a well-built email, SMS and search program can earn.
What ties it all together: I sit where creative meets analytics. I want the work to look great, and I want to prove it performed.
Where I’ve been
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March 2025 - Present
Digital Marketing and Media Specialist. Email, SMS, social, paid and search for a $73M+ program.
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2023-2025
Black Market Spirits (direct) and a world-renowned hospitality brand (via Kursza).
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Marketing Manager at LIV Las Vegas and LIV Beach. LIV resident artists, Race Club F1 Experience, Summer 2024.
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2020 - 2023
Corporate Social Media and Influencer Marketing Manager.
2018 - 2020
Marketing Coordinator. Ran the CAESARS FORUM Road Show across 15 cities.
What I Do!
Collaborators!
Artists and talent: David Guetta, Tiësto, John Summit, Gordon Ramsay, Martha Stewart, Lisa Vanderpump, The Manning Family, Samuel L. Jackson and more!
Partners: F1 Las Vegas Grand Prix, Live Nation, LVMH, Diageo, Sunday Scaries, NFL, DraftKings and more!
Education: B.S. International Business, University of Nevada, Las Vegas
Credentials: BrightEdge Certified (SEO and AI Search) · Anthropic Nonprofit Certified