Alzheimer’s Association

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Alzheimer’s Association *

March 2025 - Present

Direct Marketing Digital and Media Specialist

I plan and run the email, SMS, social, paid and organic search strategy behind a $73M+ fundraising program, from monthly plans and budgets to agency briefs and stakeholder readouts.

Featured Project

END ALZ Day: one day, every channel

  • Led the Association-wide creative brief and brought six teams together, from marketing and social to partnerships, chapters and events.

  • Built chapter and partner toolkits and a new evergreen landing page.

  • Promoted it across email, social and paid. Two Facebook posts drew 66K+ views, and the LinkedIn post hit a 6%+ engagement rate, about 3x the program average.

  • $73M+

    fundraising program supported.

  • 2.6x

    the organic search revenue goal.

  • 82%

    year-over-year SMS revenue growth.

Next

Fontainebleau Las Vegas