Fontainebleau Las Vegas

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LIV Las Vegas

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LIV Beach

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Fontainebleau Las Vegas * LIV Las Vegas * LIV Beach *

October 2023 - January 2025

Nightlife Marketing Manager

I helped launch two all-new venues, LIV Las Vegas and LIV Beach, building the multi-channel strategy that brought LIV’s brand to Las Vegas and bringing artists, partners and resort teams together around it.

Credit: LFDC Studios

Featured Project

LIV Resident Artists: one launch, every touchpoint

  • Wrote the creative brief for the 2025 resident artist announcement and briefed agency and artist teams.

  • Directed shoots with the production and in-house teams for the ads and social content.

  • Rolled it out across OOH, paid and organic social, partnerships and on-property.

  • 17.3M+ Organic Impressions

    on LIV and LIV Beach social platforms.

  • 250+ Media Features

    for LIV and LIV Beach’s Inaugural Year.

  • 1.5M+ Revenue

    through 45 sponsored industry parties · Collaborations with · LVMH · Perrier-Jouët · Diageo

  • Marquee Brand Collaborations

    LIV Sundays tastemaker events (reach up 43%, engagement rate from 3.2% to 4.5%) · Sunday Scaries partnership (2.8M+ reach) · Race Club F1 Experience · Summer 2024 campaign · LDW Alexander Wang at LIV Beach

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