Caesars Entertainment

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Caesars Rewards

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Caesars Sports

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Caesars Entertainment * Caesars Rewards * Caesars Sports *

March 2020 - October 2023

Corporate Social Media and Influencer Marketing Manager · Caesars Entertainment and Caesars Rewards

I ran social and influencer marketing for 11 brands across 33 channels, covering resort openings, sports moments, Caesars Rewards member VIP experiences and holiday weekends in real time.

Featured Project

Caesars: big moments, every channel

  • Covered Caesars Sportsbook moments: the 2022 NFL Draft in Las Vegas, a Caesars Sports Roadshow VIP experience at a Colts game in Indiana, and ad spots with Peyton and Eli Manning.

  • Led social for celebrity grand openings: The Bedford by Martha Stewart, Vanderpump à Paris and Bobby’s Burgers by Bobby Flay.

  • Ran influencer programs from outreach to reporting, including Lance Bass’s birthday weekend at Caesars Palace (170K video views).

  • 55M + Organic Impressions

    across Caesars Entertainment, Caesars Rewards, Caesars Las Vegas property social channels.

  • 18%+ YoY Organic Engagements

    across Caesars Entertainment social ecosystem, highlighting Las Vegas amenities and offerings, Caesars Rewards VIP Experiences and celebrity collaborations.

  • 40+ Influencer Collaborations

    Across Caesars Entertainment national portfolio, Caesars Sports and Caesars Rewards resulting in 46%+ Organic Reach MoM.

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